College Hoops Live Betting February 17-23

NCAA Live Betting for the week of February 17; here are a few tips for bookies to capitalize on live wagering leading up to March Madness.

College Basketball Games – Feb. 17 through Feb. 23

Mid-February to mid-March is when college basketball bettors get down to business. March Madness is just about here, which means online bookies had better also get down to business. One of the best ways to drum up interest in the NCAA Men’s College Basketball Tournament is to promote action on weekly conference games.

Bookie agents can increase action on college b-bal1 games by offering live betting. The fastest-growing segment in the sportsbook industry leads to massive bookmaker profits. Check out a refresher of why live betting rocks before we get to this week’s college basketball’s top televised games and the marketing messages for each.

Pay Per Head Live Betting Benefits

1) Longer player activity means a higher probability of wager.

2) Higher overall hold percentage between 5.5 and 6.5 percent because of increased juice.

3) Other live events may stimulate players to play different sports other than majors only.

4) Increased branding image for agents.

5) More markets and options than ever before.

6) Trulive and Live+ options are available only with Pay Per Head.

Now that we’re all refreshed on what makes live betting awesome, let’s get to this week’s top live betting matchups!

Monday, Feb. 17

Xavier at St. John’s – 6:30 pm on FS1

St. John’s must beat Xavier to have any hope of making the NCAA Tournament. Motivation goes a long way but the Musketeers don’t want that ninth loss on their record. Who wins Monday’s most important Big East battle?

Iowa State at Kansas – 9:00 pm on ESPN

Kansas looks for a blowout win to impress the Selection Committee while Iowa State hopes to keep it civil. Which squad gets it done in this Big 12 rivalry game?

Tuesday, Feb. 18

Illinois at Penn State – 6:30 pm on FS1

Two 8-4 Big Ten teams hope to keep their conference hopes alive. Will Illinois leapfrog Penn State in the standings? Or, will the Nittany Lions show why they’re a Big Ten power?

Baylor at Oklahoma – 9:00 pm on ESPN / ESPN 2

Undefeated in the conference, Baylor is just 1-game ahead of rival Kansas. Oklahoma would like nothing more than to add that second loss to Baylor’s record/

Kentucky at LSU – 9:00 pm on ESPN / ESPN 2

Two of the best in the SEC clash when Coach Cal’s Kentucky Wildcats head to Cajun Country to battle LSU. Can the Baton Rouge Tigers continue their surge to the top of the conference? Or, will Kentucky beat them back? Wager before the game and during when Kentucky battles LSU on the hardcourt!

Wednesday, Feb. 19

Syracuse at Louisville – 7:00 pm on ESPN

For the Louisville Cardinals, it’s all about that 1-seed in the NCAA Tournament. But isn’t this the time of the year when the Syracuse Orange start upsetting favored teams? Louisville-Syracuse is a must watch and wager!

Duke at NC State – 9:00 pm on ESPN

Like Louisville, every Duke game is a fight for a 1-seed. But the Dookies are 1-4 ATS in their last 5. Does that open the door for NC State to scare the devil out of Coach K’s team?

Thursday, Feb. 20

San Francisco at Gonzaga – 11:00 pm on ESPN2

San Francisco was oh so close to upsetting mighty Gonzaga in the last head-to-head match. Will the Dons get to the Zags in the rematch? Or, will Gonzaga show why they remain one of the best teams in the nation?

Saturday, Feb. 22

Kansas at Baylor – 12:00 pm on ESPN 3

Kansas looks for revenge when they take on first ranked Baylor in Waco! Watch, wager before, and live bet during the game when the Jayhawks and Bears battle for first place in the Big 12!

Villanova at Xavier – 2:30 pm on FOX

Two of the best in the Big East clash on Saturday when Villanova takes on Xavier! Nova should make the NCAA Tournament. The Musketeers are a bubble team. Can Xavier beat their rivals and impress the Selection Committee?

Virginia Tech at Duke – 4:00 pm on ESPN / ESPN 2

VA Tech travels to Cameron Indoor Stadium looking for an upset win over the Blue Devils. A road victory against Duke could stamp the Hokies’ ticket to the Big Dance! A loss puts them under the bubble. There is a lot at stake for VA Tech in Durham on Saturday!

Oregon at Arizona – 10:00 pm on ESPN 3

Oregon versus Arizona has become the premier rivalry game in the Pac-12. Can the Wildcats protect their homecourt? Or, will Oregon add a loss to the Wildcats’ record? Get your wagers in before the game and make those live bets in one of the top college hoops matchups of the week!

Sunday, Feb. 23

Maryland at Ohio State – 4:00 pm on CBS

On Sunday, the Maryland Terrapins fight to keep their Big Ten Conference title hopes alive versus the tough Ohio State Buckeyes! Ohio State University won’t lie down for the surging Terps. Can Maryland continue leading the Big Ten? Or, will the Buckeyes change the conference’s complexion? Make sure to wager before the game and during when Maryland battles Ohio State in Sunday’s featured college hoops game!

Tips to Promote College Basketball Live Betting

Use the statements we add here alone. Or, change things up. Either way, make sure to send marketing messages before tip-off. You can also text marketing messages to your clients during the games.

Promote live betting as a fun way to have something at stake while clients watch the games. Once players understand how great, and how much fun, live betting is bookies should see plenty of action.

Promote College Basketball Live Betting

Per head agents should promote as much live betting as they can. College basketball games are perfect for live betting.

If you’re a Pay Per Head agent, make sure to go with one of two live betting packages. If you’ve got any questions, call a Pay Per Head customer service rep at 800-605-4767.

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