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From Kick-Off to Split Seconds: The In-Play and Microbetting of Sports Betting

in-game live sports betting

There was a time when the frontier of sports betting was clearly defined. Wagers were placed before the opening kick, tip, or first pitch, and once the event began, betting effectively stopped. Sports viewing and sports betting were always connected, but they existed on parallel tracks. One influenced the other, yet each retained its own […]

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