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2026 March Madness has been a Ratings & Gambling Success

NCAA tournament record viewership and sports betting handle

The NCAA tournament is down to its final three games. This encompasses two Final Four Games and one championship game. These games feature UConn vs Illinois and Arizona vs Michigan. These are popular matchups and will command a huge audience and handle at the sportsbook. This year’s tournament is the most watched NCAA tournament since […]

The post 2026 March Madness has been a Ratings & Gambling Success appeared first on Sportsbook Advisor.



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