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Why 888 is Changing its Name

888 changes name - but why?

Recently, sports betting powerhouse 888 announced that it is changing its brand name. Originally, 888 was founded decades ago, using 888 as its name because these numbers are considered “lucky” in many cultures. Besides owning all 888 brands, the company also owns William Hill as well as Mr. Green. A rep. for the company stated […]

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